Successful Wire China Debut
for Alloy Wire International
Alloy Wire International’s debut at Wire China 2018 was hailed a major success after
conducting more than 140 meetings with new customers on its exhibition stand.
Managing Director Mark Venables and Sales
Director Angus Hogarth were joined by four
members of the Shanghai sales team and it was
a real joint effort as interest in the company’s
‘High Performance’ nickel alloys was huge.
The value of having native speakers on hand was
clearly evident as the majority of the thousands of
visitors spoke in Chinese, with 50% of the company’s
Far East customers taking the time out to visit AWI
during the four days.
“We have been growing in this territory for a while
now and felt it was the right time to put a marker in
the sand by taking a sizeable presence at Wire China,”
explained Angus Hogarth.
“This represented a significant investment, but it was
o ne well worth making after being inundated by
existing and new customers, all interested to find out
more about our 200 tonnes of stock, the 60 nickel
alloys in our range and our unrivalled three week
delivery lead times.”
He continued: “A lot of feedback centred around how
great it was to see us in China and the fact that they
all equate Alloy Wire with ‘quality’ and ‘reliability’.
And these messages were not just from clients, but
also from suppliers of machinery and equipment who
are all keen to be associated with us.
“Demand was so high for AWI’s technical literature
that we had all but run out by the end of the first
day so had to go back to Shanghai for emergency
supplies.”
18 WIRE NEWS EVENTS November 2018
The company was one of only a few British businesses
to be represented at Wire China and worked closely
with the International Wire & Machinery Association
(IWMA) to maximise exposure through its PR service
and an enjoyable networking evening on the ‘Night
River Cruise’.
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www.alloywire.com