Wire 2018 Lives up to Expectations for AWI
Demand for Alloy Wire International’s services hit an all-time high at Wire 2018,
with more than 150 individual leads taken during the five days.
AWI staff from different countries were
inundated with existing and potential
customers keen to explore how AWI can
deliver material in just three weeks as
their own clients are looking to increase
volumes and reduce lead times.
A number of enquiries were for the ‘Emergency
Manufacturing Service’ it offers, with orders
manufactured and completed within four days
– a clear industry sign that things are buoyant
at the moment.
Angus Hogarth, Sales Director at AWI,
commented: “We’ve taken 30% more enquiries
than the previous shows and these have
come from all corners of the globe and from
companies involved in nuclear, marine, aerospace
and oil and gas.
“A lot of visitors to the stand were expressing concern
over the availability of raw material on the world
market so were delighted to learn that we have
invested in over 200 tonnes to guarantee quick
manufacturing times for their customers.”
He continued: “Applications for our round, flat
and shaped wire were numerous and varied, with
a visitor from Belgium wanting to use some of our
precision rolled flat wire to weave into a fabric that
will be installed underground and another keen to
use nickel alloy wire for the European Space Rocket
programme.”
Alloy Wire International’s presence was a truly global
affair with staff from their international offices
attending Wire 2018, which came in extremely handy
when being able to speak to visitors in their own
language.
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WIRE NEWS EVENTS
June 2018
On the rare occasion they couldn’t do this, visitors
were able to use the 55” interactive TV to access
AWI’s product and technical information that is now
translated into 15 different languages.
The company’s ability to answer technical and
metallurgical questions was also in demand and
some delegates asked about the availability of
technical presentations – something the company is
looking to adopt.
Angus concluded: “Wire 2018 is a great event for
meeting so many customers from every corner of
the globe and made greater still when they greet
you with resounding smiles and praise for AWI’s
performance in supporting their businesses.”
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www.alloywire.com