WIRE NEWS 2015 March 2015 | Page 2

March 2015 Wire News Beware the “Ides of March”, did someone not warn Caesar. What it means has often been misunderstood. The Flamen Dialis, Jupiter's high priest, led the "Ides sheep" in procession along the Via Sacra to the arx, where it was sacrificed. It is little wonder why the warning was ignored. Beware sheep? My advice to you in 2015 is to make sure that you get maximum value for your advertising spend, check the circulations, check the printed copies and compare the cost of advertising per page. Do not be the Ides of March. Paul Browne [email protected] Tel: +44 7739048774 Tube News and Wire News is now available for your IPad and other mobile devices www.wireadtubenews.com 2