WIPP's myContracting Magazine July 2014 | Page 9

VIEW the USDA FORECAST HERE

Give Me 5: Sizing Your Market: The How and Why of Market Analysis

How much of your product/service does the government consume? Who in the government buys what you sell? How and when do they buy it? This webinar provides you with very specific information on how to find the information you need to build a government strategy including a concise checklist for success.

Course instructor: John Stanford, WIPP Government Relations

View Presentation Here

www.wipp.org

While you are at it, any mistakes you would like to mention?

When meeting an OSDBU at an event, it’s not enough to just bring your card and capabilities statement upon meeting them. Have a compelling ‘elevator speech’ to engage the OSDBU.

What do you like most about your job?

I am inspired by meeting the business owners who started their business in their home, with very little, and have grown to have employees and an office. I also really enjoy the outreach and interacting with small businesses. I also enjoy meeting women who’ve developed a business that has come from a male-dominated field. I recently met a woman who owns a construction company and she told me when she initially began, she drove a paver for 2 years to really begin to understand the business.

Federal law requires agencies to make available projections of contracting opportunities that small businesses may be able to perform through Agency Forecasts. While these forecasts are not guarantees, they are an excellent source for you to identify opportunities as early and is highly committed to supporting small businesses in the acquisition process as possible, and enhance your opportunities to develop relationships with contracting officers. This issue of myContracting Magazine spotlights the U.S. Department of Agrculture which purchases a wide variety of goods and services.

The search forum for the USDA forecast can be found by following THIS LINK. The agency forecast data is for planning purposes, is not a commitment to purchase, and should only be used in

helping you with your market analysis. For additional training on developing a marketing analysis, please log onto the webinar listed below found in the Give Me 5 curriculum under Milestone 4. Additional webinars are also available to assist you in targeting agencies. For more information, please contact Lin Stuart at [email protected].

Agency forecast