famous theorists – Socrates, Kant, Confucius, – as well as sayings attributed to various people: Confucius, “I transmit, but I don’t create.”; “Xenophanes, “All things come from the Earth.”; Socrates, “Love of knowledge echoes in our hearts and nourishes great thoughts.”; Plotinus, “Only through beauty can man ascend to God.”; Hadrian, “I felt responsible for the beauty of the world.”; Galileo, “Behind every problem there is an opportunity.”; Seneca, “To live is to be useful to others.”; Marcus Aurelius, “In human life seek justice, truth, temperance and courage, and you will profit from the supreme good that you have discovered.”; Kant, “Act in such a way that you treat humanity, whether in your own person or in the person of any other, never merely as a means to an end, but always at the same time as an end.”
An Ongoing Commitment to Family, Company, and Community
Mr. Cucinelli has never shied away from his
support of the family. Family, he says, is the “guardian of ideals” that defends “its members from the worst poverty known to man: loneliness.” Family stands at the core of a
healthy society. It is a place for respect and mutual acceptance, which “conveys love for the future.”
This is why Brunello is so proud his daughters, Camilla and Carolina, and their husbands have joined the company. As he sees it, they are true guardians of the corporate culture, as they believe in many of the same things he does – “their love for mankind, for looking after the surroundings, for a sustainable, balanced and fair profit.”
Their commitment to the place, to the hamlet, is also on demonstration. Both the daughters and their husbands live in the hamlet along with their children, in restored properties, as does Mr. Cucinelli himself. In fact, Mr. Cucinelli can often be seen at the end of the day, walking along the streets, talking with members of the community.
Finally, in a nod to the future, Brunello and his wife established the Brunello and Federica Cucinelli Foundation in 2010 with the purpose
of spreading and translating into practice the ideals that have fed the humanistic goal Solomeo. At the heart of the Foundation’s
activities, both in Italy and abroad, is
preservation of the artistic heritage and
programs aimed at supporting people as well as improving the towns in which they live and work.
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Posted with permission.