Relationships
Many banks offer similar lines of
products and services. But these
offerings are only part of what makes a
successful banking relationship. That’s
because your bank should be more
than a place to park your money – it
should offer you the tools and experts
to help you meet financial goals.
We often ask prospective customers,
“Who’s your banker?” If they can’t
come up with a name, that’s a sign they
may not have a personal connection
at their current bank.
How to Choose
the Best Bank for
Your Needs in the
new year
W
Ron Strand-Sorrell
hether you’re looking
to open a personal or
business bank account
(or both), you have
many options from
which to choose.
On any given day,
your mailbox may be stuffed with
promotional offers from big banks,
community banks and credit unions.
Of course, the first step is making sure
the bank is a secure home for your
money. Look at rating services such
as BauerFinancial and the Federal
Deposit Insurance Corporation
website to verify the bank is well
capitalized and in good regulatory
standing.
Then, review the bank’s website to
get an understanding of its product
So, how do you choose the one that mix, rates of return and tools such as
will best meet your needs? Here are mobile banking. With those basics
a few elements to consider:
covered, you can have a productive
conversation with your
prospective banker.
The Basics
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WINTER GARDEN MAGAZINE
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JANUARY 2019
Community banks such as Axiom
Bank take pride in establishing a
one-on-one relationship with every
customer. We want to know what stage
of life they’re in – are they building
an emergency fund, preparing for
retirement, saving to put their kids
through college, or seeking to buy a
bigger home? It’s only by talking with
them that we can understand their
needs and earn their trust.
Bottom line? Seek out a bank where
you’ll be treated as more than just an
account number.
Accessibility
Financial concerns are a source of
stress for many customers, and they
want reassurance that they can find
answers quickly. Here again, you
should have a go-to banking expert
who’s readily available.
Your bank should be responsive,
regardless of the channel – whether
you’re visiting the local branch or
sending a message on social media.
If you must dial a 1-800 number and
endure a lengthy hold every time you
have a question, consider whether
your bank is doing enough to meet
your needs.