Adopting AI is a critical business necessity , and we are just starting to explore its implementation in the last-mile industry . The path forward with this technology is set to be an exciting adventure !
Adopting AI is a critical business necessity , and we are just starting to explore its implementation in the last-mile industry . The path forward with this technology is set to be an exciting adventure !
The tool is integrated into the NOW Courier applicant tracking system . “ In addition to sourcing , it can generate AI-crafted job descriptions , learning from previous ones to reflect our style , thereby preserving our distinct brand identity .,” says Van Horn . “ The AI tool not only adjusts the tone of voice , varying from formal and friendly to more engaging styles to inspire enthusiasm and inspiration . It also effectively combats writer ’ s block . It assists by expanding our content or making it more concise as needed .”
The company ’ s AI-assisted applicant tracking system kicks in when a potential candidate reaches out through the NOW Courier website . “ We receive numerous inquiries through our website ,” Van Horn points out . “ People interested in joining NOW Courier can interact with an AI chatbot to get answers to common questions . Independent contractors usually seek information about the distance they need to drive , their potential compensation , the variety of deliveries they will handle , the prerequisites for becoming a part of the team , and in-depth information about the application process . Additionally , they have the option to pinpoint specific roles of interest through our AI-driven system . A notable feature is the availability to contact a member of our talent acquisition team at any time , all year round , via a dedicated phone line . This ‘ member ’ is actually an AI chatbot capable of engaging in conversations up to 40 minutes long . While we program the bot , its true brilliance lies in its ability to sustain conversations , even when topics deviate from the script . Listening to the conversation recordings , I ’ ve found it remarkable to observe the bot ’ s lifelike interaction and sound . Alternatively , we can set the AI program to proactively reach out to individuals by entering their details into the system , enabling it to initiate direct calls .”
Aside from qualifying and scheduling candidates , Van Horn ’ s team looks for ways to use AI to perform some of the more repetitive tasks involved in recruiting . “ One goal of AI is to streamline repetitive tasks , allowing employees to dedicate more time to creative and strategic initiatives . In talent acquisition , such repetitive tasks encompass sourcing , responding to frequently asked or basic questions from applicants , and creating and fine-tuning job postings ,” he says . “ AI can significantly reduce time spent on these activities while consistently upholding our brand ’ s engagement with applicants .”
The Human Element is Still the Key
While AI has its place in talent management , keeping current team members engaged still relies on the human touch at NOW Courier . “ Maintaining a personal , one-on-one relationship is essential to keeping your team driven and passionate about their roles ,” says Van Horn . “ Based on our experience , most new independent contractors lack prior delivery or courier experience , making a human connection irreplaceable for ensuring their success . Nevertheless , we incorporate AI into our onboarding process , particularly through videos featuring AI avatars and voiceovers . New contractors can revisit this resource during the orientation phase .”
36 customized logistics & delivery Magazine I winter 2024