We have grown from producing 10 packets a day in 2005, with just my cousin managing the kitchen, to 50,000 packets a day with 1,100 employees in 10 years.
18 INSPIRATION
We have grown from producing 10 packets a day in 2005, with just my cousin managing the kitchen, to 50,000 packets a day with 1,100 employees in 10 years.
After returning to India, Mustafa pursued the executive MBA programme at Indian Institute of Management, Bangalore. It was during this course that he decided to take a plunge into entrepreneurship. Mustafa ' s cousins- Sanshudeen T. K., Abdul Nazer, Jafar T. K. and Noushad T. A.- ran a kirana shop in Thipassandra, a Bangalore suburb. " I would sit in the shop on weekends and holidays. After IIM, I could have got a job anywhere, but I decided to be on my own," says Mustafa. Sitting in the shop Mustafa would notice women buying batter for idlis and dosas. In spite of the poor quality of the batter and irregular supply, it used to fly off the shelves. This gave him the idea to enter the packaged food business for which he dipped into his Rs 14 lakh savings. With the support of his three cousins he thought of opening a small outlet of making and supplying batter of the dosa. He initially did start with small investment and that they did not expect it to reach so high in profits but from the first day itself, they saw profits. They started the outlet in a small 550 sq. feet area store, two grinders, one mixer and a sealing machine. The venture was given a name ID Fresh and their main target was to get the sales of 100 packets a day. And the target
Advice to aspiring entrepreneurs in his own words
If you have the passion to start something, do it immediately. Don’ t wait for tomorrow. I had the passion to be an entrepreneur, but it took me a few years to make that decision. I still regret the delay. I wish I had started five years earlier. My words may sound like management jargon, but it is very important to maintain the quality of the product to be successful. The three things that worked for us were that we were in the right city with the right product at the right time.
WINSPIRE: Empowering youth | December, 2016
was met in the next six months.
The profits went high and so did their store got bigger. The dealers were increasing and the staff was hired as well. He joined in 2007 as the CEO of the venture and he looked into every matter. He made sure that the talent from the rural areas crept in and were hired. He wanted to give a chance to all those budding entrepreneurs and so he asked for the staff only from the rural areas. From the batter of dosa, they started with idli and wada batter as well, and eventually with parathas. By 2012, the company expanded and started outlets in Chennai, Mumbai, Mangalore, Pune and Hyderabad. He even did start an outlet in Dubai but was unable to match the demand of the public.
The 100 crore company gave attention to the Indian market. The daily packages of batter increased from 10 packets a day to 50000 packets a day in the span of 10 years. All he wants to say to the public is to don’ t let that time to wake you up and rather stand up on your own, choose the right time, place and thing and let the creative person in you grow. Success is always tied with hard work and passion. Make sure that you be where you wish to and stand above all.
Source: http:// greatindianheroes. com / Vidhi Puri