Salt Lake Bees Unveil First-Ever Alternate Identity: Utah Dirty Sodas
O
n February 24, the Salt Lake Bees announced the launch of the Utah Dirty Sodas, a fresh MiLB alternate identity that blends Utah’ s iconic dirty soda culture with America’ s pastime in a bold, playful and distinctly local way.
The Bees will transform into the Utah Dirty Sodas every Wednesday home game throughout the season, donning cream-colored jerseys and baseball caps featuring the Dirty Sodas’ new mascot, Swiggy.
Each Utah Dirty Sodas night will be presented by Swig, who will provide $ 3 Swig drinks at The Ballpark, a free Swig item if the
Dirty Sodas score four or more runs and a special ticket package that comes with an exclusive Swig and Utah Dirty Sodas merchandise item.
“ We’ re excited to partner with Swig and unveil an alternate identity that reflects Utah’ s creativity, energy and entrepreneurial spirit,” said Ty Wardle, general manager of the Salt Lake Bees.“ Dirty sodas are a vibrant part of Utah’ s culture, and we can’ t wait to combine that obsession with the state’ s love for baseball.”
“ As the dirty soda category creator, Swig couldn’ t be more delighted to be the presenting partner of the Utah Dirty Sodas Wednesdays at The Ballpark at America First Square,” said Alex Dunn, CEO of Swig.“ Great baseball, family fun and a refreshing dirty soda make a great combination.”
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