NEW BRAND ROLLOUT
MILLER SPORTS + ENTERTAINMENT
In June , the Larry H . Miller Company announced a new era and brand identity for its sports and entertainment division to be known as “ MSE ” for Miller Sports + Entertainment . The refreshed business platform currently encompasses the Salt Lake Bees , Daybreak Field at America First Square in South Jordan , Big League Utah , Larry H . Miller Megaplex Theatres , and Larry H . Miller Megaplex Entertainment . The new brand also includes a new website , available at www . millerse . com .
“ Our company is signaling the start of a new era with the introduction of Miller Sports + Entertainment ,” said Michelle Smith , MSE president . “ We begin with our anchors in the development of cinema entertainment centers building off our popular Megaplex Theatres and a stateof-the-art minor league baseball ballpark for the Salt Lake Bees . What hasn ’ t changed is our long-standing commitment to providing best-inclass experiences that enrich the community and create memories .”
The rebranding carries the legacy of the Miller family with the familiar signature and the words “ Sports + Entertainment ” in the logo . A secondary reference uses the script letter ‘ M ’ and the first letters of sports and entertainment with the plus sign .
The MSE platform extends the Miller family ’ s legacy as the pioneers of professional sports in Utah , including the purchases of the NBA Utah Jazz , IHL Salt Lake Golden Eagles , WNBA Utah Starzz , MiLB Salt Lake Bees , and NBA G League Salt Lake City Stars . Their downtown arena hosted the 1993 and 2023 NBA All-Star Games , and the figure skating and short track speed skating competition at the 2002 Olympic Winter Games . The company also owned and operated sports television and radio properties , founded and ran the Tour of Utah professional cycling stage race , built and operated the Miller Motorsports Park , and acquired and operated Fanzz , a sports apparel company .
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