UTAH
The Best Kind of Team-Up
The Utah Jazz join forces with a software giant.
A
unique partnership between the Utah Jazz
and Qualtrics will call attention to a global
campaign that invites everyone to donate
$5 to cancer research. Qualtrics will be the
team’s jersey patch partner in a first-of-its-kind
partnership among North American professional
sports teams.
Rather than placing the company’s logo on
the jersey for the 2017-2018 season, Qualtrics is
sponsoring the patch in the name of its charity
— 5 for the Fight—to raise funds to accelerate
the pace of innovative cancer research.
Qualtrics will sponsor the patch and the
Utah Jazz will integrate the groundbreaking
effort to support cancer research into other
highly visible Jazz platforms, such as in-game
signage and activities, digital and social media
content, and arena signage and broadcasting.
Qualtrics, a Utah-based company that
is the world’s leading customer experience
management software, will also become the
team’s exclusive Fan Experience Insights and
Analytics partner.
“The Utah Jazz and Qualtrics are excited to
form a partnership that will both transform the
fan experience and make a tangible contribution
to eradicating cancer by supporting some of the
most important research being done today,” said
Jazz President Steve Starks. “In addition, our
partnership with Qualtrics will help us leverage
greater analytics and innovation to take our
team performance, employee engagement, and
fan experience to a whole new level.” ◆
CALIFORNIA
New Dealership
Unveiled in California
LHM Dealerships welcomes the Group’s latest acquisition.
O
n Febru