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From the
Archives
Bringing
Advertising Home
Salt Lake City, Utah, 1995
3.
O
n April 1, 1995, the Larry H. Miller
Group of Companies brought
the advertising for their Utah
businesses in-house. LHM Advertising,
now Saxton Horne Communications,
began as a small, in-house advertising
arm of the company with a few
employees and a close association with
Utah Jazz Marketing. The initiative was
introduced by Jay Francis, now the
executive vice president of Corporate
Affairs and Miller Family Philanthropy,
to save on advertising costs and ensure
the Group’s needs were met by those
who know it best.
At the time, just ten Utah
dealerships, the Utah Jazz, the Delta
Center, KJZZ TV, and Thrifty Rent-A-
Car fell under the care of the small, in-
house operation. Today, Saxton Horne
happily lays claim to the marketing
strategies of over 60 dealerships in the
western United States, in addition to
the National History Museum of Utah,
the Tour of Utah, and Black Clover, to
name a few. The strides this branch has
made in the past 22 years are certainly
a testament to the growth of the
company overall. ◆
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