Winkelen homewares magazine issue 2 Winkelen October 2014 | Page 23

Tell us a bit about Fox & Ramona? Fox & Ramona is a Melbourne based homewares brand offering 100% handmade concrete planters, bowls, vases, and candle holders. Each piece is given a stylish update with a simple yet striking monochrome or metallic design - perfect for holding your fruit, herbs, fresh flowers or pet cactus. Tell us about yourself and your background? Before making Fox & Ramona my full time job, I worked in architectural firms and studied Interior Design. Being exposed to such a creative work environment definitely contributed to my love of designing and making. After I had my daughter, making Fox & Ramona my other full time job was an easy decision. What sparked you to create your business? I’ve always been a maker. If I couldn’t find what I wanted to buy or couldn’t afford to buy it, I made it. It was friends and family that really sparked my decision though. They loved my wares and I thought if they liked them, maybe other people would too. I started selling at markets and before long opened an Etsy store. What processes are involved in creating your pieces? A LOT of trial and error. I usually have a design in my head, get it on to paper, make it, then change the concept completely. I’m a visual person, I need to see the final product to decide if I like it. And if I’m not 100% happy with it, then it doesn’t make the cut. What inspires you in your designs? Simple shapes, a neutral colour pal ]K