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What sparked you to create your
business?
A gap in the market, and a month spare to get
the ball rolling!
I always wanted to buy Banjo pure linen bedding
as a baby - it’s hypoallergenic, gets better with
age, and lasts a lifetime - literally. Its what my
husband and I have adorned on our bed. But
I could not find it anywhere. I also hated that
everything with kids bedding was so gender
specific. Boys, Blue, Boats - that type of thing. I
wanted something that would appeal to me as
much as it would my rambunctious toddler, and
so it begun…
What processes are involved in creating
your pieces?
We do everything, fabric selection; custom
woven specifically for our brand. Design of the
bedding; our quilt cover has unique internal
tie tabs to stop your quilt rolling around and
bunching, staying perfectly in place with crazy
sleeping kids.
Oversee Manufacturing. I then approached
different artists, and we collaborated on the
prints I was wanting to offer, fully embracing
the artists involved and creating the prints to
become limited edition.
We have built our own custom screen printing
studio here in our home town of Newcastle, and
we then hand screen print every single design.
So no two are ever the same, you are buying a
unique artwork every time.
We hand make the screens, and the quilt cover
artworks measure up to 1m x 1m, as far as I am
aware we are the only people in Oz that hand
screen print the old fashioned way in this scale.
What inspires you in your designs?
My son. My home. My friends. My family.
What do you love the most about having
your own label?
Well it’s very early days as we launched less than
a month ago, but the dream is just to have the
flexibility to be home, and manage the eternal
juggle of life, work, parenthood, wifehood and
time with family and friends.
Also the magic in being able to create something
that is truly unique really excites me. Not just
in the design and aesthetic, but in every single
piece.
What is your favourite item in your store
right now and why?
It’s impossible for a parent to choose favourites,
and across the prints I honestly can not choose.
I love the five prints, and I love the five artists I
worked with.