Winkelen homewares magazine issue 2 Winkelen magazine November 2015 | Page 30

< continued from previous page What sparked you to create your business? A gap in the market, and a month spare to get the ball rolling! I always wanted to buy Banjo pure linen bedding as a baby - it’s hypoallergenic, gets better with age, and lasts a lifetime - literally. Its what my husband and I have adorned on our bed. But I could not find it anywhere. I also hated that everything with kids bedding was so gender specific. Boys, Blue, Boats - that type of thing. I wanted something that would appeal to me as much as it would my rambunctious toddler, and so it begun… What processes are involved in creating your pieces? We do everything, fabric selection; custom woven specifically for our brand. Design of the bedding; our quilt cover has unique internal tie tabs to stop your quilt rolling around and bunching, staying perfectly in place with crazy sleeping kids. Oversee Manufacturing. I then approached different artists, and we collaborated on the prints I was wanting to offer, fully embracing the artists involved and creating the prints to become limited edition. We have built our own custom screen printing studio here in our home town of Newcastle, and we then hand screen print every single design. So no two are ever the same, you are buying a unique artwork every time. We hand make the screens, and the quilt cover artworks measure up to 1m x 1m, as far as I am aware we are the only people in Oz that hand screen print the old fashioned way in this scale. What inspires you in your designs? My son. My home. My friends. My family. What do you love the most about having your own label? Well it’s very early days as we launched less than a month ago, but the dream is just to have the flexibility to be home, and manage the eternal juggle of life, work, parenthood, wifehood and time with family and friends. Also the magic in being able to create something that is truly unique really excites me. Not just in the design and aesthetic, but in every single piece. What is your favourite item in your store right now and why? It’s impossible for a parent to choose favourites, and across the prints I honestly can not choose. I love the five prints, and I love the five artists I worked with.