DAZED BUT
AMAZED
Vintage styled bedding collection designed with limited edition
prints for both the young at heart and bigger. Founder Jes O’Brien Saddington
takes us behind the scenes and gives insight into the brand
Tell us a bit about Dazed but Amazed?
Gender neutral bedding inspired by
the little people in our life, but just as
appealing to the big.
This capsule collection is consistently
available in our natural, custom woven,
vintage washed, 100% pure linen. Soft at
the touch and hardy to the wear.There
has been no compromise in quality.
Why should there be on the fibres your
most treasured people rest on and breath
in every single dream time?
Ethically manufactured and then hand
screen printed here in our own printing
space in Newcastle. Each item is hand
finished, unique and a limited edition. We
are involved with our product from design,
fabric selection, manufacturing, screen
printing through to sales at your doorstep.
Each collection embraces a hand picked
selection of incredible artists. which
together with, we have created limited
edition prints that you and your littles can
have proudly in your home.
Tell us about yourself and your
background?
I’m a creative, business juggling mother
and wife. Openly house proud, in an always
“lived in” home and a “shoulda coulda
woulda” interior decorator in the next life
(currently mid major house renovation!).
Supported by my handy husband Mic and
our mini sidekick creation, product testing
technician and offspring Banjo.
I am a full time working freelance
makeup artist with my own business
(www.jesobrien.com.au). Have been in
the industry for 6 years working across
editorial, advertising, and now a lot of
weddings, prior to this i worked in both
fashion and beauty PR both in Sydney and
London. In recent years i have taken on
the role as Creative Producer/Director of
Californian line Cleobella (www.cleobella.
com) Whom i travel with 2-3 times a
year organising and working on their
campaign s.
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