Winkelen homewares magazine issue 2 Winkelen magazine November 2015 | Page 23

my own bespoke print studio with my crazyhard-working business partner. Amar and I met at Uni while studying Graphic Design. We worked on a lot of projects together and as annoying as we sometimes find each other (haha), we actually work well together. I’m crazy-all-over-the-place-can’t-concentrateon-one-thing-at-a-time, while Amar is very organised, matriculate and somehow pulls me into line. Although our conversations (debates) can be very entertaining in the studio at times, we are super proud of Wood to Wall and everything we have achieved so far. What sparked you to create your business? Our passion for print, and plywood and design and wall art and homewares and.. and… the list could go on forever! What processes are involved in creating your pieces? We are pretty particular when it comes to quality – each panel is selected from (FSC certified) highgrade plywood, cut and profiled to our unique ready-to-hang design, printed, and wrapped and shipped to it’s super awesome new owner. What inspires you in your designs? I am very inspired by Scandinavian design aesthetic. I love the mix of soft pastels, heavy textures and natural mediums. What do you love the most about having your own label? One of the most rewarding things about Wood to Wall is seeing what people can do and create with our product and then seeing their reactions when they receive their printed panels. What is your favourite item in your store right now and why? Kimmy Hogan’s art! 100%! She is amazing! Everything she creates is beautiful and lends itself to plywood so well. continued on next page >