< continued from previous page
What do you love the most about having
your own label?
Having the freedom to come up with designs
that you really love is the best thing. Every
pattern we put out, we would put in our own
homes. We go with what we love 100 per cent
of the time and don’t worry about trends.
Who are some of your favourite
designers?
We have a lot of love for designers such as
Kenzo, Matthew Williamson, Schumacher &
Manuel Canovas.
Photography and Styling: Lousie Roche
from Villa Styling, @villastyling
the designvilla.com
What is your favourite item in your store
right now and why?
I always say it’s hard to choose a favourite but
it’s true. Our first design was the Skulls & Roses
pattern, which was part of the collaboration with
Llew Mejia, who is an illustrator based in San
Francisco. That pattern will always have a special
place in my heart as it’s so colourful and wild and
really set the tone for how we continue to come
up with designs.
What has been your biggest highlight?
I think every brands first highlight is that first
order, or that first positive response. The
positivity surrounding our brand has been
ongoing and it puts a smile on our faces every
day. We love developing relationships with
retailers, stylists and other small businesses and
getting out there and working together.
What are your plans for the future?
We have some absolutely gorgeous patterns
tucked up our sleeves for future ranges – we
can’t wait to get them out there! We also plan to
expand our range to new products that we will
introduce over the next year or so.
CONTACT:
sanctuary.boutique