and seeing the in’s and out’s of the industry, I
made a conscious decision to use my skills to
create a brand that has value and meaning.
What sparked you to create your
business?
I went to India, purely just to travel, without any
intention of starting a business.
But I fell in love! I fell in love with the people, the
culture the food and of course the textiles.
So I spent months travelling to remote
communities in both North and South India to
explore the traditional techniques of printing and
weaving fabrics.
And after spending time working in these
communities, I became so passionate about
helping other people, to enrich their lives
now and for their future. So that was that, and
eighteen months later, Tassel & Twine evolved.
What processes are involved in creating
your pieces?
I work closely with all of our artisan’s and
collectives to design the products that come
to life in their hands. There are a number of
traditional crafts used in making our products. All
of products are made by hand with techniques
and traditions that are centuries old, some
of these include woodblock printing, mud
printing, indigo dying and weaving on traditional
handlooms in organic cotton. Because all of
the product is made by hand it is a very slow
process, for example an 8 metre length of fabric
can be stamped over 2000 times just for one
colour. This is what gives the products such
beauty and makes every item uniquely designed
for you and your home.
What inspires you in your designs?
Many things give me inspiration, travel, vintage
fabrics, memories, family too many things to
mention. I like to take a mixture of things and
give them a modern twist. The collections are
designed to mix and elevate your home in style
and comfort.
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