Winkelen homewares magazine issue 2 Jun. 2014 | Page 50

HAVE FUN WITH DIYL The idea behind DIYL is to provide homeware-lovers with a creative, low cost and easy-to-use option of transforming a space through the use of a light feature. How does DIYL work? DIYL or “Design it yourself lights” allows a customer to express their creativity in 3 easy steps: 1) Pick a cord 2) Pick a cage STEP ONE 3) Pick a bulb How is DIYL different? 1) “Design” it yourself DIYL stands for “Design it yourself lights” seeing as the “do it” part has already been done for you. People crave choice and love expressing their creative personality. DIYL now provides people with the ability to do just that (minus all the hard work). Mixing n’ matching is what DIYL is all about. We have collated a range of styles and colours, so that our customers can achieve any look, for example: Industrial: Our Black, Zig Zag and Twine cords are perfect for an industrial look and work well with either an exposed bulb or the black cage (we also love the yellow cage for an industrial look too). Modern & Eclectic: We offer bright pops of colour to suit more modern and/or eclectic styles. Colour clashing is a current trend; we particularly love the orange cord with hot pink cage or even the blue cord with our mint cage. Kids Rooms: We also provide softer tones to work well in kids rooms or nurseries. Our favourite combo’s for this purpose are the light pink or mint cords with our white cage. Creative flare can take you anywhere, there are no limits. It is simply a matter of designing what you want to see in your space, then applying the 3 easy steps above… then having the satisfaction of saying “I created that”.