winemakers to intervene before problems escalate. This proactive approach can reduce the need for pesticides, improving grape quality and sustainability, and reducing overheads.
AI-driven sensors can also collect realtime data on soil moisture, nutrient levels and weather conditions, enabling vineyard managers to make more informed decisions about fertilisation, irrigation and harvesting times. Analysis of historic data, meanwhile, can be used to forecast yields and predict how climate changes can affect grape growth, enabling better resource planning and helping to avoid overproduction or shortages.
be key to ensuring the wine industry can utilise the data-driven benefits offered by AI while retaining its traditional culture and artisanal essence.
As AI reshapes the wine industry, balancing innovation with tradition is key. At Cripps, our experts in technology guide businesses through digital transformation, offering tailored legal solutions to support growth and manage regulatory challenges.
To start the conversation, please email Kathryn Rogers at Cripps: kathryn. rogers @ cripps. co. uk
cripps. co. uk
FUNCTIONALITY BUT NO FLAIR While AI offers some significant advantages, there are concerns that excessive reliance on AI could diminish the artistry and tradition of wine production, and could impact the cultural and sensory nuances associated with wine appreciation. Balancing technology with tradition will
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