How does it benefit a hospitality professional ? Here , the benefit is clearer and more measurable . Put simply , armed with good quality , accurate and relevant knowledge , you can engage with your customer in a more direct , clearer and more helpful manner . By sharing your education , you are illustrating that your customer is in good hands – you know all about your product and you are well informed . It ’ s a skill that directly boosts sales whether in a supermarket , specialist shop or restaurant scenario . However , plenty of research shows us that it not only boosts sales but also boosts the value of that sale - your customer is much more likely to feel confident and happy to pay more for a bottle of wine based on your wine knowledge .
Not only does education offer vastly improved sales , it can also add great professional benefits to your personal credentials , setting you and your team apart in an otherwise very crowded hospitality industry .
Whichever route you take , there is still a lot of pomp and bluster in the wine industry – we prefer our students to have great quality wine education from the experts . If you have that , you don ’ t need ‘ wine bravado ’ – you can speak for yourself , with confidence , about wine .
What is the next step ? Firstly , work out what you want to gain from a wine course ? Do you want a globally recognised qualification ? Maybe you already know you enjoy Spanish or French wines and want something a little more focused ?
Wine Tasting Experiences & Masterclasses : These range from our beginner ’ s ‘ Intro to Wine ’ course , through to our in-depth masterclasses on Rioja , Super Tuscans or the wines of Napa . Pick the level that ’ s right for you and learn alongside some fantastic wine lovers , just like yourself .
Wines & Spirits Education Trust ( WSET ): Through the WSET , Kent Wine School is an Approved Provider of WSET courses offering globally recognised qualifications in wines & spirits .
Level 1 : A beginner level course aimed at introducing you to the key grapes and wine styles of the world .
Level 2 : A beginner to intermediate level , with no prior
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