With Slingshot it’ s all about fun and usability and I think that’ s what the consumers are really into
25 fun. He started hooking me up with gear and I was helping with the testing and just trying to get as good as him( he still has some moves on me). They really needed a windsurfer who was in touch with the market and the consumers and since I had a great working relationship with Tony it was a perfect match. I’ m really excited to be part of the team, Tony is seriously a genius, he is living like five years in the future and the amount of products he comes up with keeps it really fun.
What are your main areas of responsibility?
I help test the product and decide what products should go to market. I am assembling a national and international team and working on the branding. I guess I am just trying to steer the whole brand in a fun and profitable direction. One of the big reasons I signed up is that Slingshot is to focus on the freeride and freestyle side of windfoiling, which is where all the fun is. I saw the rest of the industry just re-making Formula racing with massive wide boards and tons of beating up wind. With Slingshot it’ s all about fun and usability and I think that’ s what the consumers are really into.
With Slingshot it’ s all about fun and usability and I think that’ s what the consumers are really into
How do you plan on growing the windfoiling side of the brand?
I think with Slingshot all the pieces are there to have good growth. Since they have been doing big things in kite and wake the distribution is already set up. The products are next level thanks to Tony’ s forward thinking. The goal now is to get the boards in schools and with some star instructors. Buying a whole kit set up is a big leap and a lot of people aren’ t sure they are ready to go all in with foiling. If we can just get them up and going once, they are going to find it so fun and easy that the barrier to entry will drop away. Once the products are under your feet they really sell themselves. uk
WIND SURFING