MARKETING | EDITORIAL
• Include different types of content. For
instance, the same newsletter can contain
a popular blog post, a new offer, an
announcement of an upcoming event,
information about a discount, a case
study and a link to a survey.
• Your customers have asked to be kept
up-to-date. • Guaranteed reach (unlike social media). attachments to newsletters that they enjoy
receiving. If you establish this relationship
you must respect it and continue the
communication channel. You cannot simply
say, ‘I cant do it this month, no one will
notice,’ you have a commitment to your
subscribers.
• You have ongoing news that needs to be
distributed on a regular basis in order to
meet your customers’ expectations. THINGS TO CONSIDER It’s a lot of work. You will need the time and
manpower to:
REASONS YOU MIGHT NEED A
NEWSLETTER
• The boss wants one done.
• You have a proven history of successful
newsletters.
ADVANTAGES
• Expands your brand. By building regular
communication with your database of
subscribers they establish a strong and
positive relationship with the brand.
• Leverage existing content. Consider doing
quick summaries of the most popular blog
posts and link these to the articles from
the newsletter.
Research your industry, are there successful
email newsletters that people like to
subscribe to already out there? What’s in
them? How will yours be different? What’s
your unique offering?
With the resources you have available to you
— budget, time and internal support — could
you be successful? Remember once you
start down this road you must continue.
Statistics prove that people form emotional
• Research relevant content.
• Proofread copy.
• Create compelling calls-to-action.
• Design it to work for multiple platforms
and delivery software.
• Avoid spam triggers.
• Brainstorm clickable subject lines.
• You need to have a lot of content and
engagement.
Optitherm
Optitherm ™ ™
a a clear
clear winter
winter warmer
warmer
Pilkington
Pilkington Optitherm
Optitherm joins
joins Glassworks'
Glassworks' growing
growing range
range
of of performance
performance low-e
low-e glass.
glass.
Like
Like Glassworks’
Glassworks’ proven
proven LoE-i89®
LoE-i89® Clear
Clear low-e,
low-e, it it too
too
is is designed
designed to to allow
allow natural
natura l light
light and
and sun
sun to to enter
enter the
the
building
building whilst
whilst providing
providing natural
natural insulation
insulation during
during
summer
summer and
and winter
winter - - making
making it it perfect
perfect for
for residential
residential
windows
windows at at the
the perfect
perfect price
price point.
point.
Building
Building occupants
occupants can
can enjoy
enjoy natural
natural light
light and
and year
year
round
round thermal
thermal comfort
comfort as
as well
well as
as lower
lower energy
energy bills,
bills,
What's
What's more,
more, it's
it's superior
superior clarity
clarity balanced
balanced with
with
insulation
insulation also
also makes
makes Optitherm
Optitherm suitable
suitable for
for projects
projects
seeking
seeking green
green ratings.
ratings.
As
As always
always though,
though, the
the proof
proof is is in in the
the figures.
figures.
Optitherm
Optitherm is is offered
offered double
double glazed
glazed (in
(in an
an IGU)
IGU) and
and
achieves
achieves an
an exceptional
exceptional Visible
Visible Light
Light Transmission
Transmission
(VLT)
(VLT) of of 78%,
78%, a a low
low Solar
Solar Heat
Heat Gain
Gain Coefficient
Coefficient
(SHGC)
(SHGC) of of 0.61
0.61 and
and a a U-Value
U-Value of of 1.40*.
1.40*.
*Based
*Based on on 6mm
6mm clear
clear Optitherm/12
Optitherm/12 Argon/6mm
Argon/6mm clear
clear
NFRC
NFRC 100
100 - - 2010
2010 environmental
environmental conditions.
conditions.
[email protected][email protected] | | glassworksaust.com
glassworksaust.com
T T +61
+61 3 3 8788
8788 5888
5888
F F +61
+61 3 3 8788
8788 5899
5899
8A
8A Kitchen
Kitchen Rd
Rd
Dandenong
Dandenong South
South 3175
3175
WINDOWS MAGAZINE
11