d o r i c rac i n g
new relationship
with teckno autosports
01
and be seen widely via the series’ extensive
Australia-wide television coverage.
02
Cowdroy branding will also feature on the
outer livery of the Tekno entry during the
2016 Championship season.
Doric is excited to continue its long-standing
relationship with racing star Will Davison in
2016, with the driver continuing his role as
Brand Ambassador for the sixth consecutive
year.
John Bowe will also continue into his tenth
year as a Doric Ambassador contesting the
Touring Car Masters series and is looking to
back up his 2015 series win in his all-Aussie
Holden SLR5000 Torana.
D
oric and Cowdroy have a new brand
marketing and customer activation
program for 2016.
Central to the 2016 program is an exciting
new partnership with front-running
V8 Supercar outfit Tekno Autosports,
supporting its racing ventures throughout
Australia, New Zealand and Asia.
Parent company Alchin Long Group (ALG)
will be building upon many years of loyal
commitment to Doric Ambassador, Will
Davison, joining the star driver in his new
role with Tekno Autosports.
Doric branding will feature throughout the
inside of the #19 Holden V8 Supercar cabin
“Doric and Cowdroy are excited about this
new partnership and we are looking forward
to continuing our active engagement with
the series through our passionate customers
and staff over the 2016 racing season,” said
ALG Marketing Manager, David Scoones.
The program has kicked off in fine form,
with a race win for Davison and Tekno at the
second Championship round in Tasmania last
month.
2016 ushered in a new era for the young
team, inking a deal for Will Davison to field
the squad’s single car entry throughout the
2016 season.
The experienced racer is a perfect fit with
the exciting and innovative team, having
amassed 18 wins and 52 podium finishes over
his illustrious V8 career.
Davison has wasted no time getting up to
speed in 2016, racking up his first win with
the new squad just two rounds into the
season.
The win in Tasmania has cemented
confidence in both driver and team for the
year ahead.
At the heart of Tekno are its personnel. The
squad has formed one of the tightest, most
effective and inspirational organisations in
the industry thanks to a constant drive and a
rich winning culture.
The team is made up of industry leading
engineers and mechanics whose combined
skills are driving the team to the top ranks of
the sport.
In just four short years, Tekno Autosports
has gone from a rookie race team to a frontrunning force.
Not unlike its new partners Doric and
Cowdroy, Tekno continues to climb the
ladder of success by driving innovation and
striving towards a bigger and better future.
The popular squad set up shop in the V8
Supercar Championship in 2011, but its roots
run deep into the early 2000’s in grassroots
motorsport.
01 Will Davison driving the Tekno Autosports
V8 Supercar at the 2016 Perth Supersprint.
02 Doric Ambassador, Will Davison.
Windows Magazine Winter 2016 47