WINDOWS Magazine Autumn 2015 | Page 4

words W elcome to this edition of Windows magazine. The third quarter of the financial year has already come and gone! The months fly by so quickly these days, it’s often difficult to pause long enough and look into our business to see whether we have a ‘Culture of Quality’. michael o’keefe Chairman of the Board New technologies have empowered customers to not only seek out and compare a large array of our products, but with a simple click, they can additionally broadcast their dissatisfaction with their purchase. Studies show that 26 per cent of customers go straight to social media to air their grievances about a company and its products or service. So, as our margins for error have decreased, studies now show that the likelihood for error in manufacturing has risen. With lead times compressing in a competitive environment, there is now a real need for a true ‘Culture of Quality’ in our businesses. A tracey gramlick ccording to Wikipedia, product market surveillance ensures that products on the market conform with the applicable standards, regulations or laws. This helps foster trust from consumers buying products or services. It also ensures consumers or professionals do not get injured or worse from non-compliant products. It helps companies that do comply to stay in business and not lose market share to rogue traders. If market surveillance fails to fulfil its function, non-compliant products could circulate freely, posing risk to endusers. A true ‘Culture of Quality’ is defined as an environment in which employees not only follow quality guidelines but are consistently seeing others taking quality focused actions, hear others talking about quality and feel quality around them. Listed below are the four essentials to develop this environment. Take a moment to see if they exist in your business: • Leadership Emphasis • Message Credibility • Peer Involvement • Employee Ownership And as you ponder, please enjoy this autumn edition of Windows. Internationally and locally, markets and industry are now asking for more market surveillance, be it from companies or their industry associations. In response to this, and as an outcome of the extensive work the AWA has undertaken in this area over the past 17 years, we have now incorporated market surveillance and testing under our NATA Accredited Inspection Agency to effectively close the loop in our AWA Accreditation Program. For more information, please read the article on page 6. Executive Director W elcome to the autumn edition of Windows for 2015. This edition kicks off 2015 in great style beginning with Tracey Gramlick’s article on alterations to the AWA accreditation scheme and the introduction of market surveillance. gary smith Marketing & Communications Manager Harley Dale has fantastic news claiming the new housing sector is on fire, David Esler reveals some secrets of body language and there is a great case study, ‘Reflecting the Past, Researching the Future’, about the new home for the Institute for Marine and Antarctic Studies (IMAS) in Hobart. In our news section, Hanlon Windows turns to solar power and Soft Tech introduce their newest team member. There are some great new products in the market, including Schüco’s parallel opening window 2 Australian Window Association Autumn 2015 and Kintrol’s new V1 Electric Smart Door. All the information can be found in our products section. Read about our latest scholarship winners and meet some of our more remote members in our member profile article. Do you have a picture that would make a good front cover of the Windows magazine? If you do send it to [email protected]