With 99 per cent of Australians now
online, and 69 per cent using social media,
the reasons for using social networking
sites are on the rise.
When, where and how we are using social
media is also changing:
• 46 per cent of social media users
access one or more social networking
sites at least once a day – 42 per cent
say it’s the first thing they do in the
morning and 48 per cent say it is the
last thing they do before they go to
bed at night.
• 48 per cent of men and 49 per cent of
women access social networking sites
in the bedroom.
• A third (31 per cent) of all users think
they spend too much time on social
networking sites.
Blogging
Blogs play a key role in educating prospects. They can be the most powerful influence to
your brand as long as you stick to the topics your prospects and clients relate to.
• Facebook continues to be the most
popular platform, used by 95 per
cent of social networkers, with users
spending over eight and a half hours a
week on the site on average.
Blogs give your business a ‘human’ face, particularly when your senior members of staff
are key contributors. Guest posts by thought leaders will help to raise your profile as well
and provide you with a diversity on content.
• Of the social networking sites that
Australians stopped using, Twitter was
the most mentioned.
1. Pick a domain name.
• 71 per cent of social media users
access social networking sites on their
smartphones.
• Of social media users, 39 per cent
are logging in at work, 31 per cent
on public transport, 30 per cent at
restaurants and bars, and 26 per cent
in the car.
A growing number of users look for
reviews, discounts and offers online
before they make purchases from
businesses, particularly from small and
medium sized businesses. This is why we
see a growing number of firms using social
media to reach customers. The research
shows they experience higher sales,
better performance and profitability.
Despite this, only 24 per cent of
businesses using social media actually
have a plan in place and a third do not
know how much they have invested. Just
17 per cent of small businesses formally
measure the return on their social media
investment.
7 tips for a terrific blog post:
Unless you have a good reason to
target your blog audience within a
particular country, I would advise you
to use a .com, .net or .org name. (Only
bloggers who need to focus their
domain on a country should use an
extension like .com.au)
4. Write strong headlines.
This helps to grab the person’s attention
and provides an incentive for them to
share it with their network.
5. Make it topical.
Relating blog content to current events
will increase the relevancy of your posts.
6. Add to someone else’s thoughts.
2. Pick a web host.
Web hosts provide the online storage
that all blogs need. The host also
allows visitors to access your blog.
3. Create your blog.
Make a list. Things like ‘5 tips for
a terrific blog post’, ‘25 things to
remember when….’.
The opinion of respected industry
leaders not only provides interesting
relevant content, it will also position your
organisation as a thought leader.
7. Use statistics.
Factual analysis and statistical data
is always interesting to the reader –
however, it must be relevant. Mak H]X\