WINDERGY INDIA 2017 CASE STUDY windergy-case-study | Page 9

Brainstorming
Hours of relentless grilling and grinding sessions went on till we as a Team were
convinced with the conceptual ideas and execution plan. Time to time client
meetings also kept us updated with the latest and helped us refurbish the flow
of the campaign.
With every ideation, the content team made sure that the concepts were pretty
clear and full-proof to the designing team. Because, the two departments were
in sync, it showed through the outcome that the creatives were ingenious and
some even masterpieces!
The Social media plan for Windergy India 2017 was divided
into three main phases. They were:
Awareness
& Engagement
Communicating
Real Time and
Post-Event updates
Creating
Pre-Event Buzz
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