WINDERGY INDIA 2017 CASE STUDY windergy-case-study | Page 21

Platforms Optimised Team IKF was very clear with the objective, strengths and eventual outcome of all the social media platforms. Facebook was used to Twitter handle was buzzing While LinkedIn was wisely engage a wider range of with the latest talk of the utilised to drive attention audience, approximately town on Wind Energy. Our and active engagement covering all the age campaign trending under through blogs and groups; with fun and #WindHelpsMeUnwind appropriate VIP speech quirky posts. gave the event more marks. popularity than most platforms. 19