WINDERGY INDIA 2017 CASE STUDY windergy-case-study | Page 15

Creating
Pre-Event Buzz
In this phase, we involved the already aware audience with Indian and
International thought leadership and influencers’ quotes.
“Are you an Earth Warrior?” post for example generated an astounding
engagement of 1,300 likes and the “You are on the right track of Search” post
created a whopping engagement of 2,200 likes on Facebook.
We rigorously engaged the intellectual audience through LinkedIn by posting
blogs, citing the importance of wind energy and the pressing need to
transform the energy grid. The blogs were received well from the stakeholders
and the chief persons from the industry also shared the blog posts on their
respective profiles.
We engaged the LinkedIn audience with regular Conference posts of the
plenary session topics and speakers, so as to increase their interest and
encourage them to mark their attendance for the event.
Regular tweets, talking about news and important announcements, were
focused to increase the scope of the campaign.
Since the Windergy Logo was so colourful, we thought why not give it a quirky
twist with a stop-motion film. Our design team went full-on with their artistic
side, crafted the logo and painted it with beautiful colours. The message was
simple – “Live a Colourful life with Wind Energy sustaining your livelihood.” The
film reached 2,281 viewers across the Facebook platform.
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