WINDERGY INDIA 2017 CASE STUDY windergy-case-study | Page 13

IKF’s Wind-
Wind Situation-
Campaigns &
Contests
We engaged the Twitter & Facebook audience with contests trending under
the hashtags #MyGreenEffort & #ILoveWind because #WindHelpsMeUnwind,
#JogWithTheWind, #WindCreatesMood, #WindHelpsMePlay. These vector
posts generated a lot of following on Facebook, while the Twitter platform
buzzed non-stop on all the campaign days.
Windergy’s Twitter account received more than 72 contest entries in less than
24 hours of the campaign going live. Participants posted pictures and videos
under the trending hashtag #WindHelpsMeUnwind.
Not only this, the participants on Facebook too posted their videos and views
under the same hashtag.
The participants of these contests were awarded with a custom-made T-shirt,
with the Windergy Logo inscribed on it.
There were six winners shortlisted from the many entries and once they
received their much awaited Windergy T-shirts, they flaunted it and posted
pictures and messages of gratitude. Of course, again, they buzzed their tweets
with #WindergyIndia2017 hashtags.
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