WIESD - Women at the Forefront of Innovation, Entrepreneurship & SD Edition 2013-2014 | Page 7

What happened at the Launch Event

The Morning Session: Dr. Karl-Henrik Robèrt, who is a celebrity in the sustainability arena, was
the keynote speaker, talking about the current challenges that businesses and society are facing
and the opportunities that exist for those who understand the rules of the New Societal Paradigm.

The Afternoon Session: In the afternoon, participants had the opportunity to interact among the
WIESD participants.

The Weekend at Mundekulla:

At the end of the day, the group headed for a weekend at
Mundekulla, where we had two very inspiring entrepreneurial stories from the owners, telling their
building-blocks journey towards realizing their dream of building the Mundekulla Retreat Center. We
also had as a keynote speaker, Tina Thörner, talking about the importance of inner balance in any
business and personal endeavours.

7|W I E S D – W o m e n a t t h e F o r e f r o n t o f I n n o v a t i o n , E n t r e p r e n e u r s h i p
and Sustainable Development