Frost & Sullivan
Frost & Sullivan
Best Practices in Software Monetization
SOLUTION BRIEF: WIBU-SYSTEMS IN ACTION
“ major factor in
A
Wibu-Systems (Wibu®) is innovating to meet demonstrated customer needs of achieving
our choice [of Wibu]
secure license management, while enabling customers to implement current and future needs
was 3
in a seamless and scalable fashion.Through Licensing........................................................................... that they used
Software Is Monetized As the figure below shows, Wibu-Systems is one of the
Software Is Monetized Through who are successfully maintaining an equivalent
Licensing........................................................................... 3 standard
an industry
few traditional license management vendors
Licensing on both entitlement management (EM) .................................................................... 3
Must Resist Hacking to Be Effective aspects and security aspects of
encryption algorithm.
and ongoing focus
Licensing Must Resist Hacking to Be Effective.................................................................... 3
Although we fully
the problem. Leading vendors in the market, in contrast, are investing primarily in broadening
Core Characteristics of an Effective License Management Solution................................ 4
trust our
their EMCore Characteristics of anwith third-party vendors for the security aspect. As
functionality and partnering Effective License Management Solution................................ 4 vendor and
work 5
hacking technology continuesChoosing a and globalManagement Security Architecture .................... closely with
Considerations in to improve License markets become increasingly important
Considerations in Choosing a License Management Security Architecture .................... in5the worst
to publisher revenue growth, a dual emphasis on EM and security offers clear benefits to
them,
Solution Brief: Wibu-Systems in Action .............................................................................. we still retain
software publishers and those publishers’ customers. Publishers benefit from maximizing
case, 7
Solution Brief: Wibu-Systems in Action .............................................................................. 7
software monetization with reasonable upfront investment, ongoing costs and overhead. End
full control over our
Key Takeaway: How to Choose a License Management Solution ...................................... 10
users benefit Takeaway: How to field for their own products and services becomes level,
Key because the playing Choose a License Management Solution ...................................... 10 software
deployed
as they are less susceptible to price undercutting by competitors who are under-licensed or,
and 11
About Frost & Sullivan ..........................................................................................................licenses.”
About Frost & users of .......................................................................................................... 11
worse, entirely unlicensed Sullivanthe same productivity software and tools.
—ISV
Figure 4
Entitlement Management
Features–Relative Depth
and Breadth
Competitor 2 Competitor 3
Wibu
Competitor 1
Competitor 4
Relative
Resistance
to Hacking
Wibu-Systems covers a wide gamut of licensing models, from simple single-user models to
network “floating” licenses with hot and cold standby to solve high availability requirements.
Wibu also supports a variety of execution platforms, from desktop to embedded and cloud.
The company is best known for its dongle-based CodeMeter® product line. The current
generation of CodeMeter incorporates several innovations that reduce the disruption and
vulnerabilities typically involved with dongle-based licensing. These include:
Frost.com
CONTENTS
CONTENTS
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