Why Traditional Legal Professionals Don't Stand a Chance August 2014 | Page 2

Chapter One
The Biggest Change Agent
What is the biggest change agent in
the legal field today?

Just get on a website and get the
proper forms and related instructions.

Why?

Lawyers and Legal Professionals no
longer perform many typical duties
because of what can easily be found
online instead. With a click of a
mouse, the client is now in charge.

Legalzoom changed the way clients
now receive legal services: DYI or
Do It Yourself law. No longer do
clients have to pay huge legal fees
for wills, divorces, incorporations,
trademarks, adoptions and other
legal services.

In fact, some lawyers are actually
giving away services such as
incorporations as a “loss
leader” marketing tool
to attract clients for
other, more expensive
legal services.