FIRST EDITION , VOLUME 1 , 2022
EMPLOYMENT HISTORY
2018- Current Head Technical Sales & Marketing , GSPARX Sdn . Bhd ., TNB
2017-2018 Senior Manager NEDA ( Electricity Market Operation ), Single Buyer Dept , TNB
2012-2017 Senior Manager Industry Development , Single Buyer Department , TNB
NOR ZIHA BINTI ZAINOL ABIDIN , Datin Ir .
Born January , 1979
ELECTRICAL ENGINEER norziha @ tnb . com . my
CURRENT DESIGNATION
• Head of Technical Sales & Marketing GSPARX Sdn . Bhd ., Tenaga Nasional Berhad ( TNB )
ACADEMIC QUALIFICATIONS
• BSc . in Electric Power Engineering , Rensselaer Polytechnic Institute , New York , USA
• MSc . in Electric Power Engineering , Rensselaer Polytechnic Institute , New York USA
• MBA , UNITEN / Melbourne Business School , Australia
PROFESSIONAL QUALIFICATIONS
• Professional Engineer , BEM
2010-2012 Manager Preliminary Design , Functional Spec . & Project Coordination , Planning Division , TNB
2009-2010 Manager Grid Planning , Planning Division , TNB
2003-2009 Engineer Operation Planning , GSMD , Tenaga Nasional Berhad , TNB
Other Professional involvement / Affiliation
• 2021 : Consultant ( Malaysia ) for IRENA Renewable Readiness Assessment
• 2021 – 2023 : Industry Advisory Panelist , Universiti Teknikal Malaysia Melaka ( UTEM )
AREA OF EXPERTISE
• Key player in establishing / operationalising TNB ’ s new growth i . e . GSPARX
• Lead in establishing and operationalising Peninsular Malaysia ’ s new electricity market arrangement NEDA
• Key player in multifunctional engagement and negotiation with high value customers to drive sales
• Developed financial model residential segment , design and deliver great customer experience journey for new business i . e . GSPARX
• Networking with corporate and government entities
• Customer service , electricity market and network business
• Authored and presented technical papers at conferences
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