White Paper: Real Estate for a Digital Age - Page 6



Creating interactive digital content

Before, prospective homeowners didn’t have much to work with. Today, they have options-- and lots of them. With profound changes impacting the real estate industry in the last ten years alone, technology is changing the way agents do their jobs. And comparison websites like Zillow and HomeFinder are making those jobs a lot harder, too. Consumers have more choices than ever before.

Realtors can make themselves heard by creating engaging marketing content that stands above the rest. Studies have shown that 90% of information transmitted to the brain is visual. People will trash lackluster flyers and delete run-of-the-mill emails. But they’ll keep engaging, visually striking brochures packed with rich interactivity.