White Paper: Real Estate for a Digital Age - Page 28

It’s easy to get caught up in the numbers when you’re in real estate. But to understand the true value you’re providing to prospects, it’s important to focus on those which yield actionable insights. A 2014 study by the Sloan School of Management at the Massachusetts Institute of Technology revealed that 66% of executives gained a competitive advantage by using analytics.

Joomag’s comprehensive tracking metrics are available on one convenient platform. Convert casual visitors ito valuable leads with:

Content insights: track which publications and pages are viewed most often, how many viewers your content attracts, how engaged they are, and much more.

Traffic insights: know which sources (search, direct, or referral) are performing optimally and funneling the most traffic to your content.

Geolocation insights: use Joomag's overlay map to see which countries, states, and cities your clients are residing in.

Device insights: discover which mobile or desktop devices readers are accessing your content from.

Link insights: mine embedded links for valuable data, including the number of clicks each one receives.

PDF downloads: track how many times the offline version of your publication is downloaded.