White Paper: Real Estate for a Digital Age - Page 17

Powerful branding sways potential clients towards your line of work, and it’s “one of the most crucial cues that buyers and sellers look for to know you take your [real estate] business seriously.” (source) Branding interactive content is an effective way to promote your services. Include logos in Joomag’s magazine viewer, for example, or customize its background to match your brand’s visual aesthetic. Change the viewer’s background color, select or upload custom themes, and configure various navigation settings for good measure.

Joomag’s custom domain feature allows agencies to link websites to their publications and drive more traffic to both. Clients can subsequently bookmark the associated URL, revisit the site, and view its content whenever they like.