White Paper: Real Estate for a Digital Age - Page 16
Pop-ups, links, and hotspots: hotspot images of homes in your digital catalog and redirect readers to their full listings on your website. (Also recommended) Plugins: encourage open communication with clients. Embed Joomag’s “Shout Box” and “Call Me Back” plugins to collect feedback, gather meaningful information about your customers, and start conversations without ever leaving the publication.
The impact of digital interactivity on customer engagement is second-to-none. According to the National Association of REALTORS Research Department,: