White Paper: Real Estate for a Digital Age - Page 15

Like video, photos can also influence buyer behavior. Below are some ways you can incorporate them into your marketing mix:

Property photos: pictures of a new home for sale are the first things to catch a potential buyer’s attention. So ensuring they’re quality is important. If they’re not, you can always outsource the work to an outside party.
Neighborhood pictures: making a neighborhood feel like home is one of the most important factors when moving into a new house, according to SmartAsset. Snap photos of any interesting locales in the surrounding area. Be sure to share them on popular social media websites like Instagram, too.
Slideshows: slideshows can quickly relay information in an easy-to-digest format. Ideal for showcasing multiple listings.
Team photos: prospects who can put a face to your name are much more likely to trust you and your team.
Local contributions: including photos of your involvement with the community is a great trust-builder.
Charts and diagrams: homebuyers need numbers to make informed purchasing decisions. Giving them the right data to do so is a surefire way to earn their trust.