White Paper: Real Estate for a Digital Age - Page 14

Video is synonymous with interactive content, and realtors can leverage it to double their marketing ROI. Here’s how you can:

Tours: images, though still useful, are static and don’t provide the “big picture.” Video tours, however, offer buyers a more realistic look into a property’s rooms and layout. Accompany homebuyers on their stroll down the block with a virtual neighborhood tour as well.
Spotlights on local businesses: build rapport with local businesses, highlight their strengths, and earn their recommendations. Ask local businesses why they decided to set up shop in the area.
Testimonials: interview customers about their experiences working with you. The same goes for any staff who can vouch for your work ethic.