White Paper: Real Estate for a Digital Age - Page 11

PROBLEM 5:

Leveraging detailed analytics for competitive advantage



Analytics aren’t anything new, but real estate professionals have yet to embrace them fully. Though blanket-farming remains a popular commercial strategy today, its limited reach means a specific geographic region may yield far fewer customers than those who are identified via analytics.

Tracking metrics can provide meaningful insights into how prospects are interacting with content. Knowing which assets are more engaging, for example, or which properties are viewed the most can help agents optimize their marketing strategies accordingly.