White Paper: Real Estate for a Digital Age - Page 10
Generating more leads and improving sales
The real estate market is still going strong, and that’s good and bad news for mortgage lead generators. A thriving property market means more mortgage activity and better opportunities to connect buyers with lenders. But marketers must also deal with competitors while attracting new customers and improving conversion rates.
The top goal of every real estate agent is to generate more leads. Generating high-quality ones and converting them into sales is another.