White Paper: From Print to Digital Publishing - Page 4

PROBLEM STATEMENTS


But migrating to a digital format isn’t always easy, especially for publishers whose business models are rooted in print.

PROBLEM 1:

Reaching target audiences



Since its inception, the Internet has become the de facto standard for reaching audiences with high-quality, impactful content. Its potential to attract and engage new demographics is essentially limitless. The hard part, however, is determining where those audiences are and how to reach them accordingly.


PROBLEM 2:

Engaging readers



As online technology continues to complexify, so too does the relationship between readers and the content they consume. Both are expanding, and moving beyond static print publishing is an absolute must if publishers intend to keep readers invested in their content. Digital users know this and expect more engaging material from their favorite brands.