White Paper: From Print to Digital Publishing - Page 14
Brands are the cornerstones of business. Analyzing relevant KPIs to understand how readers are engaging with them is paramount to optimizing brand strategy. As mentioned before, KPIs provide valuable insights into business performance. Online platforms can boost critical KPIs (as shown below) and help publishers kick off their branding initiatives the right way.
Reader engagement rates: reader engagement has been shown to increase by as much as 31%, page views are 5x higher, average session durations increase by 200%, and bounce rates decrease by 40%.
Revenue: 35% increase in overall sales and a 90% boost in ad revenue.