White Paper: From Print to Digital Publishing - Page 12

Interactive content isn’t just read. It’s watched and listened to as well, inviting participants to engage on a deeper level. Interactivity is the key to winning over readers, and adding multimedia elements like videos, audio files, photo galleries, and hotspots gets them more involved with the material than print ever could. Here’s an example:
Magazines, newspapers, books-- any type of content that converts into a digital version can and should include interactive elements.