White Paper: From Print to Digital Publishing - Page 11

SOLUTION 2.

Engaging readers



The future belongs to publishers who provide captivating online experiences. Creating content that attracts, engages, and retains readers is a science, but digital publishing demystifies the process with embeddable, interactive multimedia.

According to LinkedIn, interactive content generates 4 to 5x more pageviews than static content. And 91% of buyers prefer it over the latter.