White Paper: Creating Email Newsletters That Convert - Page 3

1. INTRODUCTION

An effective newsletter can bolster brand awareness, increase customer engagement, and position you as an expert in your field. What’s not to love?

Businesses use email newsletters to promote their services and keep subscribers informed. They also reinforce a company’s message and offer customers an easy way to connect with their favorite brands. 91% of adults in the U.S. enjoy receiving promotional emails from companies they work with. Moreover, email is nearly 40 times more effective than Facebook and Twitter combined in helping businesses acquire new customers.

That’s why businesses should take the initiative and invest in a customer-centric communications model. Though print newsletters have traditionally fulfilled the role, dwindling budgets and a greater reliance on electronic distribution are forcing marketers to rethink their outreach strategies. Digital is the way forward.

A winning email newsletter can:

Spotlight important information in easily digestible ways.
Break down silos and help businesses understand the customer experience.