White Paper: Creating Email Newsletters That Convert - Page 18

A newsletter should be familiar, not annoying. Its content should be timely enough to be useful, but not so rare as to be outdated. A monthly distribution model is ideal for keeping customers informed.

Compared to other channels, email is still the go-to choice for marketers looking to create a personalized experience for their subscribers. Here’s what the research says:
More and more companies are investing in email marketing to reach target consumers. The right CMP will have an email marketing solution included in its software. Take Joomag’s Awesome CRM™ as an example. With it, businesses can:

Manage subscribers and leads
Import and export contact lists
Create contacts manually