White Paper: Corporate Reporting for the Digital Era - Page 11
Below are some innovative ways companies can leverage interactive elements to boost their reports’ overall quality:
59% of executives prefer watching a video than reading text, and 46% of viewers take some sort of action after watching a video online. When words aren’t enough, videos can properly showcase important company events or milestones. Readers can play a video from inside the report and interact with it in an entirely new way.