Transforming Ordinary Reports into Immersive Digital Experiences | Importance of Digital Reports | Page 6

The report, though often overlooked by smaller companies, is still a primary communications tool for many others. To make informed business decisions, both management and staff require the right information presented in the right way at the right time. A great digital report can meet these demands and more.
Business teams report to stakeholders in order to communicate insights, document progress, provide comprehensive annual reviews, and track company expenditures. In the digital age, however, static Powerpoint and PDF reports aren’t cutting it anymore.
According to Comprend’s 2015 Capital Market Report, 9 out of 10 individuals are viewing annual reports from a screen.
Accordingly, companies must find new ways to capture investors’ and employees’ attention by transforming ordinary reports into immersive experiences.